Who is Publicis Groupe?
With about 80,000 employees in more than 100 countries, Publicis Groupe is one of the "Big Four" advertising and communication agencies worldwide. The company is positioned at every step of the value chain: from creation to production, digital marketing to strategic communications and influencer marketing. They work for a variety of clients, including, among others, major oil companies, such as TotalEnergies, Saudi Aramco, and Abu Dhabi National Oil Company.
Why is Inyova engaging Publicis Groupe?
Publicis is part of the Inyova universe because they champion gender diversity, with more than 50% of their employees and supervisory board members being women. They also have a good CO2 footprint in their operations. Overall, they have a good basis to be a future-oriented company.
But they have a problem with their handprint: they are still working for fossil fuel companies. Compared to other agencies, however, their work for such clients is more limited.
Thus, we see great potential in Publicis becoming a role model among the “Big Four” PR agencies in terms of client selection. Publicis Groupe could lead the fight for climate action in the PR industry, giving them a competitive advantage.